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02-01-2014, 11:53 PM
The Strategy Book
Thinking strategically is what separates managers and leaders. Learn the
fundamentals about how to create winning strategy and lead your team to
deliver it. From understanding what strategy can do for you, through to
creating a strategy and engaging others with strategy, this book offers
practical guidance and expert tips. It is peppered with punchy, memorable
examples from real leaders winning (and losing) with real world strategies.
It can be read as a whole or you can dip into the easy-to-read, bite-size
sections as and when you need to deal with a particular issue. The structure has
been specially designed to make sections quick and easy to use – you’ll
find yourself referring back to them again and again.
![[Image: 13617156.jpg]](http://d202m5krfqbpi5.cloudfront.net/books/1335391720l/13617156.jpg)
STRATEGY IN ACTION
help you tackle the really important challenges you face both in
developing strategies and putting them into action. Its aim is to give
you best ideas wrapped up in a usable, enjoyable package.
'Max
Mckeown demystifies the strategy process and challenges the reader to
really think and take action. With its rich array of strategy tools,
this book will help bridge the "theory-practice gap" to produce results
which really matter.' Professor Linda Holbeche Author of The High Performance Organisation,
Reviews:
''This book will help readers tackle the really important
challenges they face both in developing strategies and putting them into
action." Consulting Magazine, June 2013
"A most innovative book. Mckeown genuinely synthesises a broad range of
strategic thought into a coherent and actionable process. Mckeown brings
together a number of apparently incompatible views to create a rich and
powerful three dimensional understanding."
Marcus Alexander, Adjunct Professor London Business School, Associate Fellow
Oxford University, Fellow Ashridge Strategic Management Centre
“Does exactly what it says on the tin – and does it brilliantly. This book will become
a well- thumbed favourite.” Emma Leech, Director of Marketing - The University
of Nottingham
“You can pick it up, read a section, apply what you have learnt and then
go back to read some more.” Sue Toon, Direct of Management Alchemy
“Recommended…contains a vast array of strategic experience, which is pertinent
at any level of management.” Laura Dziaszyk, Director of Corporate Signpost
"The Strategy Book is a must read for anybody interested in systematically
exploring strategy in their organization. It is very readable,
jargon-free and of enormous practical significance for planning and
implementing strategy."
Prof. Cary L Cooper, CBE,
Distinguished Professor of Organizational Psychology and Health at
Lancaster University Management School
"My God, a strategy book that actually makes sense? Imagine that... Most
strategy books are either exercises in waffling and vague generalities,
or mind-numbingly boring laundry lists of could-a, would-a, should-a.
Max Mckeown's take on strategy is neither, and as an antidote he has
given us The Strategy Book, where no-nonsense pragmatism meets
imagination and adaptive flexibility. This book reads the way a good
strategic plan should – guidance but not dogma, to the point but with an
eye open to alternative possibilities. It just might be the cheapest
form of strategic insurance ever created." Professor Alf Rehn, author of
Dangerous Ideas, internationally active speaker and consultant
![[Image: max.jpg]](http://lucyinnovation.files.wordpress.com/2012/06/max.jpg)
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Thinking strategically is what separates managers and leaders. Learn the
fundamentals about how to create winning strategy and lead your team to
deliver it. From understanding what strategy can do for you, through to
creating a strategy and engaging others with strategy, this book offers
practical guidance and expert tips. It is peppered with punchy, memorable
examples from real leaders winning (and losing) with real world strategies.
It can be read as a whole or you can dip into the easy-to-read, bite-size
sections as and when you need to deal with a particular issue. The structure has
been specially designed to make sections quick and easy to use – you’ll
find yourself referring back to them again and again.
STRATEGY IN ACTION
- The Strategy Book focuses on
how you can create powerful strategies to deliver success in a
competitive world. It answers the following questions:[/*]
- What do we know about strategy?[/*]
- What can strategy do for you?[/*]
- How can you effectively use strategy tools?[/*]
- How can you engage people with strategy?[/*]
- How do you avoid pitfalls, problems, and screw-ups?[/*]
help you tackle the really important challenges you face both in
developing strategies and putting them into action. Its aim is to give
you best ideas wrapped up in a usable, enjoyable package.
'Max
Mckeown demystifies the strategy process and challenges the reader to
really think and take action. With its rich array of strategy tools,
this book will help bridge the "theory-practice gap" to produce results
which really matter.' Professor Linda Holbeche Author of The High Performance Organisation,
Reviews:
''This book will help readers tackle the really important
challenges they face both in developing strategies and putting them into
action." Consulting Magazine, June 2013
"A most innovative book. Mckeown genuinely synthesises a broad range of
strategic thought into a coherent and actionable process. Mckeown brings
together a number of apparently incompatible views to create a rich and
powerful three dimensional understanding."
Marcus Alexander, Adjunct Professor London Business School, Associate Fellow
Oxford University, Fellow Ashridge Strategic Management Centre
“Does exactly what it says on the tin – and does it brilliantly. This book will become
a well- thumbed favourite.” Emma Leech, Director of Marketing - The University
of Nottingham
“You can pick it up, read a section, apply what you have learnt and then
go back to read some more.” Sue Toon, Direct of Management Alchemy
“Recommended…contains a vast array of strategic experience, which is pertinent
at any level of management.” Laura Dziaszyk, Director of Corporate Signpost
"The Strategy Book is a must read for anybody interested in systematically
exploring strategy in their organization. It is very readable,
jargon-free and of enormous practical significance for planning and
implementing strategy."
Prof. Cary L Cooper, CBE,
Distinguished Professor of Organizational Psychology and Health at
Lancaster University Management School
"My God, a strategy book that actually makes sense? Imagine that... Most
strategy books are either exercises in waffling and vague generalities,
or mind-numbingly boring laundry lists of could-a, would-a, should-a.
Max Mckeown's take on strategy is neither, and as an antidote he has
given us The Strategy Book, where no-nonsense pragmatism meets
imagination and adaptive flexibility. This book reads the way a good
strategic plan should – guidance but not dogma, to the point but with an
eye open to alternative possibilities. It just might be the cheapest
form of strategic insurance ever created." Professor Alf Rehn, author of
Dangerous Ideas, internationally active speaker and consultant
Password requests will be ignored. It's been answered a thousand times already. Search the forum or read the TOP of the freebie section.
Get It:
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Show some love and hit the add reputation link:
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