02-15-2014, 11:58 PM
The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up - Norm Brodsky
Two of Inc. magazine’s hugely popular columnists show how small-business people can deal with all kinds of tricky situations.
People starting out in business tend to seek step-by-step formulas or
specific rules, but in reality there are no magic bullets. Rather, says
veteran entrepreneur Norm Brodsky, there’s a mentality that helps
street-smart people solve problems and pursue opportunities as they
arise. He calls it “the knack,” and it has made all the difference to
the eight successful start-ups of his career.
Brodsky explores this mind-set every month in Inc.
magazine, in the hugely popular column he co-writes with journalist and
author Bo Burlingham (best known for his acclaimed book Small Giants).
In both their column and now their book, they tell stories about real
companies facing real challenges, and show readers how to apply “the
knack” to their own businesses.
Brodsky and Burlingham offer essential advice such as:
• Follow the numbers—that’s the best way to spot problems before they
become life threatening
• Keep focusing on your real goal--it’s amazingly easy to get sidetracked
by secondary concerns
• Don’t get so close to the problem that you lose all perspective
Brodsky and Burlingham prove that street smarts and business acumen can
be within any entrepreneur’s reach.
Password requests will be ignored. Been answered a thousand times already. Search the forum or read the TOP of the freebie section.
Get It:
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Two of Inc. magazine’s hugely popular columnists show how small-business people can deal with all kinds of tricky situations.
People starting out in business tend to seek step-by-step formulas or
specific rules, but in reality there are no magic bullets. Rather, says
veteran entrepreneur Norm Brodsky, there’s a mentality that helps
street-smart people solve problems and pursue opportunities as they
arise. He calls it “the knack,” and it has made all the difference to
the eight successful start-ups of his career.
Brodsky explores this mind-set every month in Inc.
magazine, in the hugely popular column he co-writes with journalist and
author Bo Burlingham (best known for his acclaimed book Small Giants).
In both their column and now their book, they tell stories about real
companies facing real challenges, and show readers how to apply “the
knack” to their own businesses.
Brodsky and Burlingham offer essential advice such as:
• Follow the numbers—that’s the best way to spot problems before they
become life threatening
• Keep focusing on your real goal--it’s amazingly easy to get sidetracked
by secondary concerns
• Don’t get so close to the problem that you lose all perspective
Brodsky and Burlingham prove that street smarts and business acumen can
be within any entrepreneur’s reach.
Password requests will be ignored. Been answered a thousand times already. Search the forum or read the TOP of the freebie section.
Get It:
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