[GET] Monique Reece, Michael Tasner, Tony Davila - How to Innovate in Marketing (Collection) (2nd Edition) [EPUB]

A brand new collection of authoritative guides to marketing innovation

4
authoritative books deliver state-of-the-art guidance for more
innovative, more effective, more measurably successful marketing!

This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work:
a formal process that can help you drive top and bottom line growth
from innovation throughout marketing and beyond. Packed with new
examples, it will help you define the right strategy for effective
marketing innovation… structure organizations and incentivize teams to
innovate… implement management systems to assess your progress…
effectively use metrics from idea creation through commercialization.
Next, in Real-Time Marketing for Business Growth, top
business consultant Monique Reece offers a proven, start-to-finish
blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE”
process builds growth through six interrelated steps: Purpose, Research,
Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates
how to use fast, agile real-time planning techniques that are tightly
integrated with execution… how to clarify your company’s purpose,
customer value, and best opportunities… fix sales and marketing problems
that have persisted for decades… accurately measure marketing’s real
value… combine proven traditional marketing techniques with new social
media practices… systematically and continually improve customer
experience and lifetime value. Then, in Marketing in the Moment,
leading Web marketing consultant Michael Tasner shows exactly how to
drive maximum value from advanced Web, online, mobile, and social
marketing. Discover which new technologies deliver the best results (and
which rarely do)... how to use virtual collaboration to executive
marketing projects faster and at lower cost... how to build realistic,
practical action plans for the next three months, six months, and twelve
months. Finally, in Six Rules for Brand Revitalization,
Larry Light and Joan Kiddon teach invaluable lessons from one of the
most successful brand revitalization projects in business history: the
reinvigoration of McDonald’s®. Larry Light, the Global CMO who
spearheaded McDonald’s breakthrough marketing initiatives, presents a
systematic blueprint for resurrecting any brand, and driving it to
unprecedented levels of success. Light and Joan Kiddon illuminate their
blueprint with specific examples, offering detailed “dos” and “don’ts”
for everything from segmentation to R&D, leadership to execution. If
you’re in marketing (or anywhere near it) this collection’s techniques
can powerfully and measurably improve your performance, starting today!

From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon



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